Functions of a distributor:
In
industries such as composites, where many of the materials are
made continuously and/or in large batches, shipments also must
be large, in the form of truckloads or railcars, to make
economic sense. From a practical standpoint, it's not feasible
for a single supplier to fulfill many thousands of small orders
to customers around the world. Enter the distributor, who buys
large material quantities from a supplier/manufacturer, then
creates smaller material units and delivers those units to many
customers, in a timely fashion. They are distinct from brokers,
who neither take delivery or nor title to the material, and
surplus buyers, who typically buy aged material or overage and
resell it at a discount.
Unlike big users that can buy truckload quantities direct from a
supplier, most composites manufacturers have neither the cash
flow nor the storage space to make that approach viable. The
distributor, however, has both storage space and the resources
to purchase product in quantity, as well as the equipment and
personnel necessary to sort and package it in small orders. They
can, in effect, manage the small manufacturer's inventory for
him. Good communication between the distributor and customer
ensures an unbroken supply chain, and helps the distributor
manage his own warehouse inventory, to ensure timely material
turnover and no dead stock or stock outs. Successful
distributors, therefore, are shipping experts, using either
their own truck fleets or cost-effective common carriers.
An important benefit provided to end-users is financing and
credit, critical to both small and large businesses,
particularly during down cycles, says one distributor's
spokesman. Another is assuming the responsibility for product
quality. The distributor's relationship both with the material
supplier and hundreds (or thousands) of customers gives him
leverage to resolve quality issues -- the supplier doesn't want
to risk losing his customer base. Third, the distributor is
knowledgeable about all of his suppliers' products, and can
offer technical advice and training to his customers, to help
them make the right material choices. He also can provide market
intelligence, alerting end-users to price trends or impending
shortages. The suppliers benefit as well, using use that
intelligence to forecast demand or develop new products based on
the distributor's widespread customer base. |